Today is the last day of my 40s. The impending cricket-score of a birthday has led to a fair bit of reflection and introspection. I’m not bothered by… Read more “50, Not Out (Yet)!”
Do you blog for your business? Blogs have been around for longer than you might think. 1994 seems to be when they began life and although that’s… Read more “Ten Reasons Why You Should Blog for Your Business”
We are living in unprecedented times. It is difficult to know how to behave and how to feel right now. Regardless of your industry, you will be… Read more “How to Adapt to Change and Maintain Business Growth”
Working from home is perceived with mixed views. Either it’s an easy cop out, pretending to work while you actually watch daytime TV in your PJs, or… Read more “Working from Home: Myths vs Reality”
Blogs have been around for longer than you might think. 1994 seems to be when they began life and although that’s fairly recent in terms of world… Read more “Ten Reasons Why You Should Blog for Your Business”
One of the best things about being a copywriter is that I get to meet many different people in a wide variety of industries, jobs and professions.… Read more “The Dementia Effect”
Copywriting is one of those skills that we all think we have and can easily do. It can’t be that difficult to write about your own business… Read more “10 Reasons to Use a Copywriter”
Copywriting allows me to indulge my word passion. If ever I need a little inspiration or want to find an alternative word for something, out come the dictionary and thesaurus. Googling is an ok alternative, especially when pushed for time, but my itch is best scratched when flicking through a tome of words.
I love words. As a copywriter it kind of goes with the territory but I really do think words are great. This marvellous language of ours is… Read more “Less is More – or Should it Be Fewer?”
When copywriting, be it a blog, web copy, article, it can be difficult to know where to start. Thinking about the whole concept or bigger picture whilst not staring it in the face can be an enormous help and usually leads to the solution.